Etchilia
Product engineering and digital experience for a premium furniture brand.
- Role
- Senior Product Engineer
- Period
- 2024 — 2025
- Client
- Etchilia, furniture brand · Cairo
A brand's digital presence, owned end to end.
Etchilia is a premium furniture brand. I owned product and engineering for its digital presence and commerce workflows — from business requirements to a site that runs live.
The work is quiet by design: the furniture leads, the system behind it stays out of the way.
What I owned.
- Business requirements
- Product flows
- System design
- Web implementation
- Live operation